Demand Liberation will be taking place at the University of Florida's Reitz Union.

The conference will take place on Saturday and Sunday from 10am to 5pm each day.

Whether driving down from the North or up from the South, the easiest way to get to Gainesville is I-75. Take exit 76, Newberry Road. When you get off of the ramp go east for five miles; Newberry Road becomes University Avenue. (Note: You should pass the Oaks Mall on your right shortly after traveling on Newberry road.) Continue traveling East on University Ave. At the intersection of University Avenue and 13th Street take a right. Enter the parking lot at SW 2nd Avenue. You will have officially entered the UF campus.

Driving directions from nearby airports can be found at www.ufl.edu/directions.

Parking: The ideal place to park is at the Visitor Welcome Center garage , adjacent to the Reitz Union where the conference is held. This is the only place you can park if you arrive before 4:30 PM during the Monday-Friday workweek at the Reitz Union. To park here the cost is $5.00/day; $1.00/45 minutes. Disabled persons displaying a State of Florida issued disabled persons parking placard may park in disabled persons parking spaces or at parking meters without paying a fee. Parking restrictions are lifted in the evenings and weekends. For more information on parking, click here. Additional parking locations can be found here.

Don't get lost on campus. Check out the Campus Map.

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